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Quick Overview

The SO.YA eyewear collection is entirely produced and made in Italy.

The designer, Matteo Pontello, creates pieces that go against classic stylistic trends.

The SO.YA project is extremely independent and is the result of creativity, beauty, and intuition.

The logo is a play on words, "so it is" and represents the way in which the creative team works, constantly in confrontation with each other.

Explosive collections are born from brainstorming and shared insights.

"So it is" the feeling that is created when you are on the right path.

SO.YA eyewear tells about the continuous evolution of our contemporaneity, being out of sync with the right style.

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