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IO Ethical Eyewear is not supposed to represent narcissism, but a journey within oneself in search of the emotions that make daily life unique. Using our individual skills is important, even while making mistakes or questioning our own knowledge.
People who work every day to give shape to these glasses and make them unique, rich in design, full of distant and recent and experiences... products that tell a life-long story with their details.
Processes that recall the ancient art of our grandparents, the craftsmanship that made Italy unique in the world.
The art of researching materials, ideas and details. The art of the beauty combined with the ethics of daily action where the ego is the heart of everything.
This explains the name IO ETHICAL EYEWEAR.